By Ayomide Otitoju
Fidelity Bank Plc has unveiled the first batch of winners in its Get Alert in Millions Season Six (GAIM 6) promo, further solidifying its commitment to fostering a savings culture among Nigerians. At a ceremony held at the bank’s Ikoyi corporate office in Lagos and streamed online, ten customers emerged as millionaires, each winning ₦1 million through an electronic draw monitored by regulatory agencies and members of the media.
The GAIM 6 promo, which launched on November 20, 2024, aims to reward loyal customers while encouraging sound financial habits. Over the course of the promotion, which will run until August 2025, Fidelity Bank will distribute a total of ₦159 million in cash prizes to customers nationwide.
Encouraging Savings for Economic Growth
Speaking at the event, Dr. Ken Opara, the Promo Chairperson and Executive Director, Lagos and South-West, Fidelity Bank Plc, represented by Mr. Jude Monye, noted the importance of savings in navigating economic challenges and building financial security.
“Through the GAIM promo, we emphasize the value of a healthy savings habit. It not only insulates individuals and families from economic shocks but also provides a foundation for future investments,” said Dr. Opara.
The winners of the first monthly draw hailed from all six geo-political zones of Nigeria, including the South-West, South-South, South-East, North-Central, and Abuja. Each customer was selected via a transparent electronic draw conducted in compliance with lottery regulations.
How to Participate
Dr. Opara explained that participation in the promo is simple. “Both existing and new customers can qualify by depositing a minimum of ₦5,000 into their savings accounts. Every ₦5,000 saved earns a ticket for the draws, with no cap on the number of tickets a customer can secure,” he stated.
Promoting Financial Inclusion and Economic Prosperity
Highlighting the broader impact of the initiative, Dr. Opara said, “Savings drive investments in critical areas like education, healthcare, and infrastructure, spurring economic growth. Through GAIM, we are also advancing the National Financial Inclusion Strategy, which aims to increase the percentage of adults with savings accounts from 39% to 70% by 2025.”
Fidelity Bank has leveraged the promo to onboard new customers while encouraging existing ones to increase their savings. Participants in the promo also gain access to free financial advisory services, empowering them to sustain long-term financial health.
Transparency and Integrity
Commending Fidelity Bank’s commitment to transparency, Mr. Tanko Olaseni, Head of Monitoring Inspection and Enforcement at the Lagos State Lotteries and Gaming Authority, praised the bank for its adherence to fair play in the draws.
Recognition and Achievements
As one of Nigeria’s leading financial institutions, Fidelity Bank Plc serves over 8.3 million customers across 251 branches in Nigeria and the UK, in addition to its digital platforms. The bank’s focus on innovation and customer-centric services has earned it accolades, including Best Bank for SMEs in Nigeria at the 2023 Euromoney Awards and recognition as MSME Bank of the Year and Export Financing Bank of the Year at the 2024 BusinessDay BAFI Awards.
The GAIM 6 promo underscores Fidelity Bank’s mission to enhance financial inclusion and support customers in achieving financial independence while driving economic development across Nigeria.
