Polygon Unveils Kenya’s First Programmatic DOOH Campaign
By Ayomide Otitoju Africa’s largest programmatic digital out-of-home (DOOH) network, Polygon, has launched Kenya’s first programmatic DOOH (pDOOH) campaign for luxury automotive brand Jaguar Land Rover (JLR), marking a major milestone for the country’s advertising industry. Executed in collaboration with technology partner Place Exchange and media agency Omnicom Media Group (OMG), the campaign celebrates JLR’s…
