By Ayomide Otitoju
Rite Foods Limited has extended greetings to Muslim faithful in Nigeria and across the world as they celebrate Eid al-Kabir, urging Nigerians to embrace the values of sacrifice, gratitude, love, and unity associated with the Islamic festival.
The company said Eid al-Kabir, which commemorates the obedience and steadfast faith of Prophet Ibrahim, remains a symbol of selflessness, compassion, and togetherness, values that continue to strengthen families and communities.
Speaking on the occasion, the Managing Director of Rite Foods Limited, Seleem Adegunwa, encouraged Muslims to reflect on the significance of the celebration by upholding the virtues of sacrifice, kindness, and resilience.
He stated that beyond the festivities, Eid represents a period for sharing joyful moments with loved ones, creating lasting memories, and strengthening relationships, adding that Rite Foods remains committed to being part of such memorable experiences through its range of quality products.
According to him, the company’s products, including the 13 variants of Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, Fearless Energy Drink, Rite Spicy Beef Sausage, Bigi Beef Sausage, and Bigi Flex Sausage, are designed to complement celebrations and shared experiences among consumers.
Also speaking, the Head of Corporate Affairs and Sustainability, Ekuma Eze, urged Nigerians to continue to promote peace, generosity, and unity during and beyond the Eid season.
“Eid al-Kabir is a period that reminds us of the importance of faith, sacrifice, and humanity. At Rite Foods, we remain committed to enriching everyday experiences by providing quality brands that bring people together around moments of happiness and celebration,” he said.
Rite Foods, a major player in Nigeria’s fast-moving consumer goods industry, has continued to receive recognition for its commitment to innovation, sustainability, and social impact through awards such as the SISA Awards, SERAS Awards, and the Edge Awards.
