By Ayomide Otitoju
Despite the global success of Nigerian cinema, children’s programming remains an underexplored sector in the creative industry, according to Niyi Akinmolayan, CEO of Anthill Studios.
“Nigerian entertainment has demonstrated resilience, with strong box office performances and success on global platforms like Netflix and Amazon. Despite economic challenges, audience demand for Nigerian content remains robust,” Akinmolayan stated in an exclusive interview.
He emphasized the need for government support, noting that in other countries, children’s arts receive funding for cultural and social impact. “The government can offer tax write-offs, secure production locations, and provide merit-based, low-interest loans. Additionally, collaboration with filmmakers can help combat piracy,” he added.
The entry of global streaming platforms into Nigeria presents both opportunities and challenges. “Streaming giants have the funds and willingness to invest but need market penetration assurances. Nigeria can position itself as a competitive hub for international productions by ensuring local talent engagement,” Akinmolayan explained.
Children’s content remains a neglected market, with young actors often cast in inappropriate roles. Anthill Studios is pioneering change by producing content that fosters national responsibility, adventure, and education. “An African Disney is achievable, but it requires the support of parents, brands, and stakeholders,” he said. Shows like Temi and the LabaLaba Band are steps in this direction, with brand partnerships offering a potential funding model.
The expansion of film production beyond Lagos has also contributed to fresh storytelling. Recent films like Jagun Jagun, King of Thieves, and Lisabi were shot in Oyo State, while Mikolo showcased Ondo State’s scenic beauty.
Despite Nollywood’s global recognition, Nigeria has yet to maximize its potential fully. While the industry has improved in technical quality, storytelling, and market positioning, Akinmolayan noted that many productions still do not meet international standards.
To advance children’s content, the government must prioritize funding for young audiences. “In the UK, dedicated budgets fund children’s programming like CBeebies. Nigeria should follow suit to empower creators with the necessary resources,” he urged.
Temi and the LabaLaba Band is currently in post-production and is set to premiere on YouTube and television by Easter.
Reflecting on his childhood, Akinmolayan recalled the inspiring children’s programs on NTA Channel 10 and Channels TV that fueled his imagination. “Today’s kids lack similar experiences, which is why I decided to create content that would inspire them the way I was inspired,” he concluded.
If not in filmmaking, Akinmolayan shared that he would likely explore a fusion of technology and entertainment.
