By Ayomide Otitoju
Rite Foods Limited, one of Nigeria’s leading food and beverage companies, has unveiled its latest product, the Bigi Flex Sausage Roll, into the market. The launch took place on Tuesday, September 16, 2025.
The Bigi Flex Sausage Roll is positioned as a bold step in snacking innovation, offering a richer beef filling and a distinctive taste aimed at adventurous consumers, particularly Gen Z and young adults. The product aligns with the brand’s promise to “Bite into Happiness” while catering to growing demand for variety, adventure, and self-expression in snacking choices.
Speaking at the launch, Seleem Adegunwa, Managing Director of Rite Foods Limited, said the new product was designed with consumer lifestyles in mind.
“Bigi Flex was created with our consumers’ well-being and lifestyle in mind. It is nutritious, refreshing, and perfect for anyone looking for a snack-on-the-go that doesn’t compromise on taste or quality. At Rite Foods, we are committed to delivering innovations that keep our consumers excited and satisfied, and Bigi Flex is another step in that direction,” he stated.
The company noted that the new sausage roll provides a satisfying, beef-filled experience without additional cost, further strengthening its reputation for quality and value.
With its state-of-the-art production facility in Ososa, Ogun State, Rite Foods has consistently set benchmarks in the sausages market. The launch of Bigi Flex builds on its strategy of delivering premium products and follows industry recognition, including the “Best Value for Money – Sausage Brand” award in 2023.
Rite Foods Limited is renowned for its portfolio of popular brands, including Bigi soft drinks, Fearless Energy Drink, Sosa Fruit Drink, and the flagship Bigi Sausage Roll. The company continues to redefine consumer experiences across Nigeria’s food and beverage sector through innovation, quality, and consumer-focused offerings.
