By Ayomide Otitoju
SXSW London has revealed the first lineup for its 2026 edition, set to transform East London into a global hub for music and culture. The festival will run from June 1 to 6 across multiple venues in Shoreditch, showcasing both UK talent and international acts.
Headlining the initial roster are Afrobeats star Tiwa Savage, Nigerian rapper-singer ODUMODUBLVCK, and American rapper Earl Sweatshirt. They will be joined by US sibling group Infinity Song, British alt-pop singer-songwriter Rachel Chinouriri, and London-based artist Amaria BB.
The announcement also features electronic producer Sega Bodega, post-punk band Shame, indie rock outfit Circa Waves, Grammy-winning producer Fraser T Smith, and legendary DJ Pete Tong.
Adem Holness, Head of Music at SXSW London, said the festival highlights the global music scenes that shape culture. “From artists like Sega Bodega reimagining live electronic performance, to bands like Shame building careers on their own terms, and artists like ODUMODUBLVCK bypassing genre to fuse cultural influences into something entirely new, SXSW London brings those global scenes together,” he said.
The festival will also collaborate with nearly 100 industry professionals from organisations including Universal Music Group, Tileyard, KOKO, Village Underground, and Dreamland Margate to identify breakthrough artists for performance.
Following its European debut in 2025, SXSW London returns for its second edition, continuing its tradition of celebrating the intersection of music, technology, film, and culture.
